[ ABOUT ]
About Pricelyzer.
Pricelyzer is a cross-store price-comparison platform with an AI shopping assistant, price watches, and paid sourcing tools for Amazon sellers. Operated by Lookfar Analytics Inc.
What Pricelyzer does
Pricelyzer compares product prices across 35,000+ stores and surfaces the lowest in-stock price. Search by barcode, store URL, or product name — it's free and needs no account — and our Chrome extension brings the same comparison into the store pages you already visit.
A free account adds an AI shopping assistant that answers questions in plain language and price watches that alert you the moment a product hits your target or comes back in stock.
Pricelyzer Pro is a sourcing cockpit for Amazon sellers. Searchpad, Bulk Sourcing, Brand Scanner, Ungate Checker, and the Price Tracker surface the Buy Box, your account's fee estimates, listing eligibility, and net profit — all scoped to the seller's own Amazon account, and available in the browser extension's Pro mode too. Access is strictly read-only: Pricelyzer never creates, edits, or reprices listings.
Who operates Pricelyzer
We publish under the same identity on our developer profiles, including the Amazon Selling Partner API and the Chrome Web Store. Pricelyzer is not affiliated with or endorsed by Amazon.com, Inc.
How we handle data
The comparison catalog is built from product and price data across stores. Seller-authorized Amazon data on Pricelyzer Pro is used only for that seller's own analysis and is never merged into the public catalog. How we handle personal data is documented in our Privacy Policy, and our security practices are on the Security page.